Email and Social Need to Work Together

Updated: Nov 17, 2019

Written by: Elizabeth Jacobi

Founder of MochaBear Marketing

www.mochabearmarketing.com



Email Marketing continues to prove its value on a regular basis. When a brand sends an Email, they know who opened, clicked, purchased, even down to what they purchased. This data helps in developing targeted Email segmentation plans. Does this mean Email Marketing is easy? If you are doing batch and blast it can appear easy but Email is complex when done right. However, the payoff is worth the effort. Some people believe that Social is easier since in real time you can post content and get instant likes. But is this really