Digital Marketing Strategy
Elizabeth Jacobi has over 15 years of email marketing, digital marketing strategy, and program management experience. Prior to starting MochaBear, Elizabeth led the marketing technology efforts for a CRM agency for more than four years.
Elizabeth also spent 8 years at CheetahMail where she managed a global team of 10 employees as well as some of the company's largest west coast clients. Before joining CheetahMail, Elizabeth launched the email program for Paramount Digital Entertainment, the digital arm of Paramount Pictures.
Elizabeth’s experience has included both large and small brands, including Pro-Flowers, Harry & David, DoubleDown Interactive, Toyota and Untamed Sandwiches, as well as several others in the retail, food service, and automotive areas.
Q & A
What inspired you to become an entrepreneur?
I wanted to be able to work with the types of businesses I wanted. Working for an agency I worked on big brands which gave me great experience in my field. However, I really like working with the smaller businesses and applying those same strategies.
What does success mean to you?
Success to me is learning from your failures and challenges and doing something great because of them.
Who inspires you?
I would have to say my Mom. My mom started her career in business and marketing and while she took time off to have children she always kept one foot in the business world and was able to return years later. She has taught me never to give up and not to allow challenges to keep you from succeeding in getting want you want.
What is your favorite quote?
This might sound silly but “when one door closes another one opens”. I can’t believe how true that has been in my career. When I have faced obstacles or challenges that feel as if they are the worst thing I have always come out better in the end and when you look back you really see how true this quote is.