Jordan Catapano

Bar Tending and Staffing Service

Happy Young Woman


This Girl Walks into a Bar, Owner

Jordan and her sister Jocelyn founded This Girl Walks Into a Bar in 2010. They’ve authored three books together and launched their bartending services division in 2016. Currently they are working on a mixer line and plan to bring their bartending services to San Diego County in 2020.


Pacific Palisades, California













Jordan grew up in La Mesa, California, and graduated from Long Beach State University. She moved to Los Angeles to pursue theatre and screen-writing, but it was her first book, This Girl Walks Into a Bar: A Women’s Guide to Professional Bartending and Home Mixology that set her on her ultimate career path. Jordan lives in Pacific Palisades with her husband and children. ​

Q & A

What inspired you to become an entrepreneur?

I remember embarking on long projects as a child in my room. Sometimes it was a line of shoes made out of empty match boxes and masking tape, other times it was a series of customizable paper dolls. My parents would pop their head in every hour or so to check on me but they mostly left me free to build and create. I never planned to be an entrepreneur until the day I realized I was one. To me, anyone who acts on a dream is entrepreneur.

What does success mean to you?

These days the word “success” is closely tied to a monetary value. To me, success means that you’re doing something that makes you happy, whether it brings in a paycheck or not.

Who inspires you?

I am inspired by my children, who act on impulse without fear of failure.

What is your favorite quote?

“I’ve learned that people will forget what you’ve said, people will forget what you did, but they will never forget how you made them feel.” -Maya Angelou